For customer growth and usage in terms of trading volume, assets under management, basket size, etc., it is key to generate traffic to your digital products and services, convert the potential users in the lead funnel to customers, and then establish first-time usage and increase engagement. Combining traditional marketing and sales initiatives with new digital-first and data-driven approaches and tools has proven to be particularly effective.

Data Driven Growth

Ile Cepilov gives in this episode answers and explains how the Axelra booster «Referral» can be used to lower Customers Acquisition Costs (CACs).

In this episode Tobias Boner is explaining how we build and deliver Dashboards for our ventures. Here the link to the public dashboard of THORWallet DEX.

Watch this Episode of the «Axelra Show» about the Axelra Booster «Gamification» with Jonas Brunner. We're talking about the cooperative gamification approach of the VIABZ Challenge (now KINASTIC AG) and the stimulation of loyalty for THORWallet DEX.

For digital products and services, fast, easy and secure customer onboarding is key. The used SaaS solutions automate and improve the identification and processing of the real identity of the people behind the screens. This reduces onboarding processes to a few minutes and lowers costs.

Customer Onboarding

The Axelra Booster «Crypto Onboarding» delivers the wallet creation and protection by the user's biometrics. If you want to know more about it, watch this episode with Severin Wullschleger, Co-Founder of Axelra AG.

Customers expect digital products and services to be easy, fast, and secure to interact with. Moreover, it is increasingly helpful if customers can first try out the new offering for free and then simply switch to a subscription model. We use a selection of useful Saas solutions for this purpose, which simplify and accelerate the daily operation.  

Customer Service & Payment

In this video, Lilly Sciolli discusses with Lucas Pelloni, co-founder of Axelra, why customer support is essential for digital products and explore ways to simplify digital customer interaction for our Tech Ventures using Axelra Boosters.


Institutional Onboarding with Video Identification

Onboarding with Mobile Online Identification

Onboarding

Digital Interaction with Whatsapp & Zendesk 

Measuring and converting Lead funnel users with data trigger based and personalized communication using e-mail, whatsapp, sms and call centure activites based on adjust, customer.io and Zendesk for:

Campaign Automation

Building of the Axerla Campaing Referral and Payment System to manage and promote different campaign codes and support the operational payment process for:

Referral Programs

Understanding and navigating the business better, we built interactive dashboards based on aggregated, cleansed and processed data sources for:

DWH Dashboard

Our data scientists have created predictions and a benchmark based on 10 million measurement points or optimised campaign efficiency for: 

Predictions and Benchmarks

Creation of a gamified loyalty program based on community missions for: 

Gamified Loyalty

We incorporated powerful online tools to bring Social Selling to the next level for: 

Social Selling

Development of an in-house Academy to train members with an efficient micro-learning strategy for:  

Academy

Integration of Identity.tm / ID.Now KYC Solutions for:

Institutional Onboarding with Video Identification

Integration of Swiss Post Adress Verification and Onfido KYC (Document and Facial Liveness Check) for:

Customer Onboarding with Mobile Online Identification

Creation of a multichain mobile crypto wallet with biometrics and secure storage for: 

Crypto Onboarding and Wallet Creation

Integration of QES Ident Service inkl. eIDAS (Swisscom Trust Services) for:

Qualified Electronic Signature (QES)

Integration of existing IAMs like AWS Cognito, Jemmic uSafe and own Axelra IAM Solution for:

Identity & Access Management (IAM)

Customers can interact with customer service 1:1 directly via Whatsapp or E-Mail and the customer support employees answer the ticket in Zendesk centrally for: 

Digital Interaction with Whatsapp & Zendesk

FAQ articles can be managed in Zendesk Guide and displayed on the app and website in multiple languages, searchable and keyworded. We built such integration for: 

FAQ for Mobile and Website

Existing customers of a market player can use this transfer service to switch to our apps in 1 minute without the need for a printer or a trip to the mailbox. We built such solutions for: 

Customer Transfer Service

A billing engine ensures various subscription models, including free trials and the periodical billing to credit card. Recurring payments with Twint were realised for:  

Subscription & Billing Engine

We accelerates the time to market with our boosters based on disruptive SaaS solutions and newest technologies.

Axelra Tech Venture Builder - Boosters

We accelerate the time to market with our boosters based on disruptive SaaS solutions and newest technologies.

Swiss Early Stage Tech Venture Funding Map 2024

Swiss Fintech Awards & Fintech Germany Award Winner 2021-Built in: 133 Day-Top 1 CH Fintech 2021 Handelszeitung,  March 21   

Since 2019, we build and scale tech ventures and ship after 100 days revenue generating MVPs.

Axelra Tech Venture Builder - Ventures

Switzerland has the highest innovation power worldwide. It is therefore not surprising that 10% of the global European fintech companies are based in Switzerland. The Fintech Report 2021 lists around 400 fintechs, with 56% based in Zurich. An always up-to-date and interactive overview can be found on the Fintechmap. 

Venture building is a rather new and challenging discipline. The ever-increasing popularity of private equity as an asset class is fueling the scene worldwide. Especially the early stage venture asset class with the focus in the venture building process. 

It is noteworthy, that due to Covid-19 in Q1-Q3 2020, overall VC investments declined by an average of 12% globally compared to the previous year. Not so in Zurich! In Zurich, VC investments have increased by almost 100% during this time period. 

In this respect, tech venture building in Zurich is a really exciting market and the timing is right. Since the incorporation of tech venture builder Axelra in 2019, we have accelerated the many tech ventures in collaboration with corporates, startups, and ecosystem partners. And of course, we do so with skin in the game! :)

Tech Venture Building in Switzerland

The Next Level of Personalized Social Selling

Beyond Beauty Club

fliggs mobile

kaibo

Digit Soil

GKB Gioia 3a

frigg.eco

Grizzly

Profit and purpose in 3a retirement savings

Freya Savings

Moflix

toaa

VIABZ

Livealytics

SIBEX

Matchspace Music

Tamper-proof, trackable, rolled out in 30 days

Sensirion

Axelra Tech Venture Builder - Frigg.eco

The app with the simplest crypto onboarding experience with zkLogin and options to tailored DeFi strategies in the SuiNetwork ecosystem to match your risk level.  

Earn on Sui. Spend anywhere. Coming soon. 

kaibo is Axelra's latest venture, aiming to offer the simplest crypto onboarding with zkLogin. It's designed for users to easily select DeFi strategies that align with their risk tolerance, specifically within the SuiNetwork ecosystem.


The Axelra team, specialists in venture building and web3 technology, launched this project in early 2024, recognizing the need for an accessible, non-custodial DeFi application on the Sui protocol. The initiative quickly received positive feedback from the crypto community accelerating the development of an MVP scheduled for a TestFlight release in the first half of 2024.


In parallel, Axelra introduced the Steampunkjellyfish NFT collection, comprising 2,150 NFTs across four unique categories. These NFTs are not just visually appealing; they're crafted to enrich the user experience with exclusive benefits within the kaibo app, merging aesthetics with functionality in the evolving digital finance ecosystem.