Version 2.0, August 2023
In the web environment, cookies or advertiser IDs in apps (hereinafter referred to as “cookies”) are small text files that are stored on your device. With these, the website or app can record certain information and settings (e.g. login, language, use, preferences and statistics) over a specific period, in particular to optimise user experiences, security and analyses.
Some cookies are automatically deleted immediately after ending a browser session or after a predetermined period. For technical reasons, some cookies are permanently stored in the browser, unless they are deleted by the user (see section 4).
We use the following kinds of cookies for the following purposes:
a) Necessary cookies: These cookies are technically necessary for the functioning of the website and app and the presentation of the offer (e.g. use of basket of goods or further search on subsites).
b) Statistical cookies: These cookies collect information about the technical conduct of the user on the website and app (e.g. frequency of use of the website or subsites), security of offer, error messages, loading times for website, display of website with different web browsers).
c) Preference cookies: These cookies enhance the user experience when using the website and app by allowing the setting and storing of individual settings (e.g. storing of settings such as the selected language).
d) Marketing or tracking cookies: These cookies are used to track users of the website and app and analyse their surfing habits. The intention is to load pop-ups related to retargeting campaigns that are relevant and attractive to the individual users.
The integration of the following third-party tools for the website means that cookies may be stored. You will find further information on this under the correspondingly linked data protection information of the respective providers.
Provider: Google Inc.
Purpose: Measurement of user interaction.
Tool: Display & Video 360 / Search Ads 360 / Search Ads
Function duration: 0 to 370 days
You can view the state of activation of cookies of various providers via the following link and block the collection or analysis of your data by their cookies: Set preferences (source EDAA). This does not apply to necessary cookies (see section 3); the website will work without technical cookies.
Deleting Advertiser-ID on mobiles
The data controller pursuant to the data privacy provisions is:
Data Protection Officer