Swiss Early Stage Tech Venture Funding Map 2024
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MOFLIX

Like the Netflix for Telcos.

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A fully digital solution for BSS processes 

Built in: 152 Days

20k+ Users

Moflix provides a fully digital solution for the automation and simplification of complex BSS processes delivered via a positive mobile-only customer experience. The Moflix Interaction Platform is a ready-made solution that can be implemented and integrated into existing telco architectures in record time. Moflix offers what it takes to win customers, develop new revenue streams, differentiate from the competition and does so, by radically simplifying customer interactions.

In 2019 Sunrise/yallo (a subisidiary of Sunrise Communications AG) was the first Telco that launched, based on the Moflix Interaction Platform, a new mobile app only mobile subscription in Switzerland. yallo swype caters to the emerging “hop-on/hop-off” generation – digital natives who prefer to access services digitally via mobile apps (e.g. Netflix, Uber, Spotify, etc.). 

Axelra built and accelerated Moflix and launched yallo swype together with the Team from Sunrise/yallo (a subisidiary of Sunrise Communications AG) after 152 days together on December 10th 2019. By the end of 2019, we successfully transferred the project to the Moflix Team, now based in Zürich (Switzerland) and Tampere (Finland),  and continue to support Moflix in their growth on a project basis.

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«It was a true pleasure and an exciting time to work with the Axelra Team to build and push swype. We achieved something extraordinary in a very short period.»

Marc Klünnen, Senior Director Strategy & Innovation, Sunrise Communications AG

Venture: Moflix AG
Start: 10.7.2019
Built in: 152
Digital Products:
  • Swype App 
  • Subscription Engine with Killbill
  • KYC / Onboarding with Onfido and Swiss Post
Accelerated Areas:
  • Product & UX
  • Tech Delivery Infra, FE, BE, Int
  • Subscription Payment wilth Killbill
  • KYC / Onboarding with Onfido and Swiss Post
Ecosystem Support:
  • Webtiser
  • Luarasi Studio
  • Digital Innovation Labs
  • Modum
Venture Building Journey
Venture Building Journey
Ideation & Testing
Shaping the USPs of the Product.

yallo swype – the new app-based mobile subscription with a 100% digital customer experience

  • digital: swype is the first Swiss mobile subscription that works solely via an app 
  • unlimited internet and calls: All over Switzerland for CHF 20.– / month and it's impossible to pay more
  • unlimited internet: CHF 15.– / month and it's impossible to pay more
  • international option: CHF 3 / day (25 countries)
  • no commitment: swype in and out to start, stop or switch everyday and anytime
  • 100% Digital Customer Support: Enable chatting with customer support via Whatsapp and Zendesk-Integration
  • Payment: Easy monthly Payment with credit card or Twint including 30 day free trial 

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Venture Building Journey
Building the MVP
From the initial concept to the first functional MVP with the voice of customers

The goal was to completely rethink existing processes, such that customers can onboard, manage their subscription 100% themselves and interact with customer service via digital channels when needed. These new processes can scale to thousands of customers and reduces training efforts drastically. 

Together with Moflix, we fixed the scope of the MVP: The customers should be able to download the cross platform app, register their SIM card, verify their identity, enter their payment details, choose their subscription and activate everything immediately using a mobile app. Once active, customers should also be empowered to fully manage their own subscriptions without the need for manual, back-office interactions.

The team started to build the components for the different applications. This included the frontend, backend, subscription service (Killbill) and the integration with Onfido, the Swiss Post Adress Verification Service. Like this, we had an initial working version to release. We rolled out around 50 Testflight versions (small go-lives with continuous integration) and continously developed, improved, tested and released the digital product. 

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Make it shine

In parallel to the completion and refinement of the digital product, we tackled the required organizational processes, the preparation of the market launch, brand and UX design for the app, packaging and the landing page.

AFTER
BEFORE
Venture Building Journey
Go Live & Scaling
Scaling to 20k+ paying customers
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Venture Building Journey
Handover

We successfully handed over Swype to the Moflix Team in January 2020.

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«It is a great pleasure and a lot of progress to work together with the committed, high-impact and relational people at Axelra.»

Ryan Gold, CEO Moflix Group

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Venture Insights
venture insights
Booster: Mobile Onboarding in 5 Minutes with Online Identification

Performing strict checks on identity is a regulatory requirement for Swiss Telcos, and this traditionally meant customers would need to submit documents online, fill out many forms, and wait for their subscription to be manually verified — a process that could take hours or even days. Our goal for swype was different: Customers should be able to sign up from the comfort of their couch within minutes.

So the project team was redesigning, simplifying and completely digitizing the onboarding process. To adherence to know-your-customers regulations (KYC), we integrated the Swiss Post Adress Check and Onfido KYC and Document Verification and thereby drove down the time per customer required from 30 minutes to 3 minues.

Thanks to this intergration, we can identify and process the real identity of the user behind the screen and therefore enable users to be onboarded within minutes. This includes account creation, entering a payment method such as a credit card or Twint, selecting the subsciption, activating the SIM Card and getting your number to start using it within minutes. While in the beginning the SIM card could be ordered physically - nowadays, activation is possible immediately via eSIM.

AXELRA SHOW
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Venture insights
Digital Interaction with Whatsapp & Zendesk

A completely digital product naturally also needs digital interaction channels for the associated customer service. We simplify the customer support experience for both customers and employees, using channels digital natives have grown up with.

Customers can interact with customer service 1:1 directly via WhatsApp. The corresponding WhatsApp business integration with Zendesk enables all requests to appear directly in Zendesk as a ticket including the corresponding customer, product and transaction information. Employees can answer the ticket according to the set up workflows and the customer receives the message directly as a push notification to their cell phone.

In addition, FAQ articles are centrally managed in Zendesk Knowledge, which offers the possibility to display them directly in the app as well as on the website as FAQ in multiple languages, searchable and keyworded.

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Venture insights
Booster: Subscription and Billing Engine

Customers expect digital products and services to be easy, fast, and secure to interact with. Moreover, it is increasingly helpful if customers can try out a new offering for free, and then simply switch to a subscription model.

We wanted a billing engine that supports various subscription models, including free trials and the periodical billing to credit cards. The most obvious provider is Stripe, but Stripe does not offer the payment method Twint, which is key for the targeted demographics in Switzerland. Therefore, as part of the project and in collaboration with Webtiser, the subscription and billing engine Killbill.io was implemented. With it, subscriptions and billings can be configured and payments can be collected via Datatrans as payment provider. Even recurring payments with Twint were realized.

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venture insights
Architecture

The Moflix white-label platform for digital services is entirely cloud-based through Amazon Web Services (AWS) and uses Onfido as KYC provider (industry-leading KYC AI solution), Zendesk as customer management system (to enable chatting via WhatsApp), Killbill as subscription / billing engine and Datatrans as payment provider (to enable payments per Visa, Mastercard or TWINT).

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venture insights
Technologies

Moflix is built on an AWS stack, with AWS Lambda, Amazon Cognito, and Amazon DynamoDB. KillBill, the billing service, is also hosted on AWS, using Amazon Elastic Container Registry (ECR) and for the database Amazon RDS. The payment handling for the billing service is done via Datatrans AG. For the development we used AWS CodeCommit, and for the deployment AWS CodePipeline. The frontend is developed in React Native and the application is available for Android and iOS. The animations are implemented with Reanimated, which is a very powerful animations library for React Native. It has native performance because they run on the native thread even though they are declared in Javascript. However, to get the most out of these animations, Swype uses an extra layer on top of Reanimated - a library called React-Native-Redash. This library, created by William Candillon, simplifies the usage of Reanimated and allowed us to increase precision while having detailed control.

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