Disrupting Social Selling and providing personalized opportunities.

The «Beyond Beauty Club» joint venture offers personalized beauty routines, thanks to the expertise of cosmetic dermatologist SIMON OURIAN M.D. Simon, who practices in Beverly Hills and has many A-List clients like the Kardashians and Kylie Jenner. Dr. Simon combines 25 years of experience with advanced technology and AI to create a customized skincare regimen.

Through this platform, clients can access high-quality personalized cosmetic dermatology products in the comfort of their own homes, at their own pace, and at an affordable price. The consultations are done with an AI-powered avatar, represented by Dr. Simon and Beyond Beauty Club ambassadors have the opportunity to earn exciting rewards and an income. This gig economy, which includes part-time and side hustle work, is experiencing strong growth and is projected to reach 450 billion USD (about 420 billion CHF) by the end of 2023.

A team of 25 experts is working with Axelra to develop and launch the tech venture «Beyond Beauty Club» in the UK as its first market. The MVP Alpha has been internally tested by the end of December 2022 and is expected to be released in the UK in Q2 2023, before being rolled out globally.


«Axelra has most definitely been a part of our team. The team has not only be flexible and agile to our product needs, they’ve brought us, up-to-date experience and knowledge to meet our product needs. A true partner who wants to see the success of our partnership.»

Shari Jafari, CEO Beyond Beauty Club

Venture: Beyond Beauty Club
Start: 27.4.2022
Built in: 300